E-commerce breakthrough of Indonesian handicraft brand VL****
Time:2025-10-31 Click:100
E-commerce breakthrough of Indonesian handicraft brand VL****
The Indonesian woodcarving and silver jewelry brand, originally focusing on export agency, has successfully completed the process of obtaining a business license, joining the cross-border e-commerce platform, and achieving compliant settlement through us for the first time.
• Covered platforms: Taobao International, Xiaohongshu, Dewu
• Service highlights: Exclusive procurement model + Compliant payment collection + Localized operation
• Achievement: The single product "Handmade Silver Ring" made it to the Taobao Recommended List within 2 weeks
Result: Indonesian traditional craftsmanship is rejuvenated through e-commerce.
Complete case
E-commerce breakthrough of Indonesian handicraft brand VL****
Customer background
VL**** is a traditional Indonesian woodcarving and handmade silver jewelry brand. In the past, it mainly focused on export agency, with products primarily sold to European and American markets. When entering the Chinese market, it encountered issues related to identity compliance and capital circulation.
Customer demand
1. Find a compliant way to enter the Chinese market.
2. Maintain the "cultural tone" of handicrafts to avoid them being treated as low-priced crafts in China.
3. Ensure that the funds can be smoothly returned to the headquarters in Indonesia.
Our solution
• Business license agency: Register an exclusive purchasing company in China to resolve legal identity issues.
• E-commerce entry: Opening Taobao International, Xiaohongshu, and Dewu.
• Content operation: Launch the "Handcraftsman Diary" series of short videos, incorporating stories of craftsmen.
• Settlement: Realize RMB collection and USD compliant settlement through PSP.
Deliverables
• Handmade silver ring will be listed on Taobao's recommendation list within 2 weeks.
• The viewership of Xiaohongshu topics has surpassed 500,000.
• The successful integration of offline craftsman culture and online e-commerce consumption.
Customer reviews
"Chinese consumers are willing to pay for handicrafts and cultural stories, which is closely related to your operation."
-- Founder of VL****, Mr. Aditya
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