Core theme: The dual advantage path of "culture+cost" for International brands entering China

Policy dividend: Central and local governments simultaneously support cross-border e-commerce, RCEP tariff preferences and cultural closeness lower entry barriers to China.   

• Practical suggestions: social media small batch water test (Tiktok/Little Red Book) → local warehouse/joint venture partner establishment after verification → compliance first (inspection and quarantine/label Chinese culture). Fast moving consumer goods rely on "low prices+promotions", while mid to high end products rely on "brand stories+scene experiences".