Core theme: "Compliance+Localization" replication logic from coffee to lifestyle

Consumer structure: driven by three factors: youthfulness (Generation Z), quality (new middle class), and digitization (32% of online retail).   

Cross border compliance: Customs (bonded/returned/destroyed), labeling (mandatory Chinese information), and platform (three in one) supervision are becoming stricter, and a full chain compliance system needs to be established.   

Category replication: Food fast-moving consumer goods have a traceable supply chain, while lifestyle products (aromatherapy/home) rely on "KOL seeding+offline flash sales" to establish cultural premiums.