The digital transformation case of Thai silk brand G***L***

A century-old Thai silk brand has shifted from traditional tourism channels to China's cross-border e-commerce, leveraging our "compliant supply chain + e-commerce operation".

 • Covered platforms: Tmall Global, Tiktok Live

 • Service highlights: Silk craft story packaging + precise reach to high-end consumer groups

 • Achievements: The first batch of scarves was sold out within 5 weeks of its launch, with a single product repurchase rate of 38%

 Result: Traditional Thai silk has achieved a high-end positioning in the Chinese market.

Complete case

The digital transformation case of Thai silk brand G***L***

Customer background

GL is one of the most representative silk brands in Thailand, with a history spanning over a century. In the past, it mainly relied on tourism channels and offline stores for sales. After the pandemic, the tourism industry suffered setbacks, and the brand urgently needed to find new growth channels.

Customer demand

 1. Digital transformation, entering the high-end consumer market in China.

 2. Maintain the traditional silk craftsmanship and high-end positioning.

 3. Ensure the compliant return of funds for online sales.

Our solution

 • Business license agency: Register a Chinese company as the exclusive brand purchaser.

 • E-commerce entry: Assist in opening Tmall Global and Tiktok live streaming rooms.

 • E-commerce operation: Create silk craft story videos, invite fashion influencers to conduct live broadcasts and explanations, and position as "Oriental luxury".

 • Fund settlement: Collect RMB through PSP channels and settle it to the headquarters in Thailand in a compliant manner.

Deliverables

 • The first batch of scarves went online and sold out within 5 weeks.

 • The repeat purchase rate for individual products reaches 38%.

 • The GMV of a single Tiktok live broadcast room exceeds RMB 50,000.

Customer reviews

"We never thought silk could be rediscovered by young Chinese people through short videos and live streams, which marks a complete rebirth for the brand."

-- Ms. Ratchanee, Head of International Market, GL