The entry case of Vietnamese boutique coffee brand T**** in the Chinese market

A Vietnamese boutique coffee brand, through our business license agency, Tiktok/Xiaohongshu entry, and RMB collection services, completed its debut in the Chinese market in just 3 months.

 • Covered platforms: Tiktok, Xiaohongshu, Taobao

 • Service highlights: fast registration, compliant payment collection, and localized brand storytelling

 • Achievements: Sold over 15,000 cups of drip coffee within one month of launch

 Result: Become a cutting-edge brand of "International boutique coffee" sought after by young coffee enthusiasts and niche coffee shop owners in China.

Customer background

T**** is a local boutique coffee brand in Vietnam, specializing in single-origin beans and hand-drip pour-over coffee. Originally, it only operated independent cafes and e-commerce platforms in the International market. The brand has a good reputation among young consumers, but it lacks experience and a compliant path to enter the Chinese market.

Customer demand

 1. Seek compliant channels to enter China and avoid the gray agency model.

 2. Emphasize the premium coffee quality in Chinese e-commerce, rather than competing in the low-price instant coffee market.

 3. Ensure that sales funds can be safely and transparently settled and returned to the headquarters in Vietnam.

Our solution

 • Business license agency: Register a trading company within China to act as the exclusive purchasing party for T**** and ensure a compliant status.

 • E-commerce entry: Assist in opening official flagship stores on Tiktok, Xiaohongshu, and Taobao.

 • Localized operation: Write Chinese brand stories for coffee products, produce short videos and content to promote, emphasizing "premium quality" and "direct supply from the origin".

 • Fund settlement: Complete RMB collection and USD compliant foreign exchange settlement through a licensed PSP.

Deliverables

 • Duration: 3 months to complete the onboarding process and the brand's debut.

 • Achievements: Sold over 15,000 cups of drip coffee in the first month after launch.

 • Brand influence: With over 200,000 views on Xiaohongshu, it has become a cutting-edge brand sought after by coffee enthusiasts and independent coffee shop owners.

Customer Reviews

"You not only solved the fund settlement issue that we were most worried about, but also helped us bring our brand image to the young Chinese population. For the first time, we have felt the true potential of the Chinese market."

-- Founder of T****, Ms. Linh