Case Study of the Integration of French Handicrafts and Luxury Brands in the Chinese Market

A French traditional craftsmanship and luxury brand, W * * *, completed its landing in the Chinese market in just 4 months through our business license agency, full platform entry, and compliance fund settlement services.

• Coverage platform: Tiktok, Little Red Book, Tmall Luxury Channel

• Service Highlights: Full compliance with RMB collection and USD settlement

• Achievement: 1000 orders were completed in the 9th week of the first batch of products being launched, with an average GMV of over 30000 US dollars per live broadcast

Result: French brands have achieved compliant, fast, and high-end positioning in the Chinese market.

Complete case study

Case Study of the Integration of French Handicrafts and Luxury Brands in the Chinese Market

Customer background

W * * *, a century old French handicraft and luxury brand, specializes in high-end silk products and handmade accessories. The brand has matured in the European and North American markets, but was unable to enter China smoothly due to compliance barriers, financial settlement difficulties, and damaged brand tone.

Customer requirements

1. Legitimate identity: It is necessary to enter China through compliant channels, rather than relying on purchasing agents or agents.

2. Financial security: Sales proceeds must be settled in compliance and returned to the French headquarters.

3. Brand positioning: Maintain the luxury tone and avoid diluting the brand through low-priced channels.

Our solution

1. Business license agency

We have registered a trading company as the exclusive purchaser of the brand in China.

This model ensures compliant entry while meeting Chinese legal requirements.

2. E-commerce platform entry

• Open Tiktok, Little Red Book, Tmall Luxury Channel.

• Little Red Book is used for brand stories and grass planting, Tiktok is responsible for transformation, and Tmall luxury products focus on high-end consumer groups.

3. E-commerce operation

Produce bilingual short videos and live broadcasts in both Chinese and French, emphasizing "French craftsmanship" and "luxury inheritance".

• Avoid price wars through brand story packaging.

4. Fund settlement plan

Through licensed PSP, achieve RMB collection → compliant foreign exchange settlement → USD arrival.

The headquarters can view settlement reports in real-time, and transactions are completely transparent.

deliverables

Time: Complete market landing in 4 months.

• Sales performance:

The first batch of products completed 1000 orders in the 9th week of launch.

The GMV of a single live broadcast exceeds $30000.

Brand influence:

Xiaohongshu has accumulated over 1.5 million views.

Successfully entered the high-end consumer circle in China.

Customer reviews

Your company not only solved compliance and funding issues, but also perfectly maintained our luxury brand image. This is our first time truly entering the Chinese market

——Mr. Doron, Head of W * * * Asia Pacific Region