The transformation case of the Philippine tourist souvenir brand L****Y
Time:2025-10-31 Click:92
The transformation case of the Philippine tourist souvenir brand L****Y
A Philippine tourist souvenir brand, which underwent a transformation due to the pandemic, has successfully landed in the Chinese market through us.
• Covered platforms: Taobao, Tiktok
• Service highlights: Storytelling packaging for tourism + Compliant collection of RMB + High-end customized tourism
• Achievements: Sales in the second quarter exceeded 80,000 units, with over 100 customized travel guests received, making us a benchmark in the "petty bourgeoisie outbound travel industry"
Result: Successfully transformed offline souvenirs into online consumer products, and closed the loop of private domain operation for customized tourism.
Complete case
The transformation case of the Philippine tourist souvenir brand L****Y
Customer background
L****Y is a renowned brand of tourist souvenirs in the Philippines, specializing in handmade jewelry, solid-colored T-shirts, and souvenirs. Due to the pandemic, the number of overseas tourists has plummeted, and the brand urgently needs to explore online channels.
Customer demand
1. Transform tourist souvenirs into online consumer goods in China.
2. Establish compliant channels for receiving funds.
3. Combine with tourism business to develop high-end customization.
Our solution
• Business license agency: Compliant trading company identity.
• E-commerce entry: Open a Taobao flagship store and a Tiktok account.
• Operation: Packaging travel stories as product selling points and integrating them into "petty bourgeois lifestyle" marketing.
• Fund settlement: Compliant collection through PSP.
Deliverables
• Sales exceeded 80,000 units in the second quarter.
• Received over 100 customized tourism customers.
• Complete the closed loop of "tourism + e-commerce".
Customer reviews
"You not only helped us sell our products, but also allowed us to retain the core value of our tourism business."
-- L****Y Marketing Director Ms. Teresa
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